Sponsor Products Group


Sponsor Products Group via Cresset Partners’ wholly-owned subsidiary, Cresset SPG LLC, provides High Net Worth and Family Office investors with institutional-quality, highly diversified exposure to the Private Equity asset class through secondary, primary, and co-investment strategies. The Sponsor Products Group senior investment team has nearly 40 years of combined private equity secondary and primary investment experience. As opposed to institutionally oriented fund-of-funds investment managers, our investment strategies are executed through investment vehicles that strive to meet the unique requirements of High Net Worth investors and their advisors. The Sponsor Products Group team has the ability to design and manage co-mingled fund products and the potential to build customized vehicles with bespoke strategies to accommodate the needs of a variety of investor types.


Secondary/Primary/Co-Investment Fund-of-Funds

High Net Worth

  • Registered investment vehicle
  • Flexible investment windows with lower minimums
  • Limited redemption feature
  • 1099 issuing entity

Family Office & Institutions

Cresset SPG LLC has the capability to develop:

  • Bespoke products with tailored strategies and features
  • Traditional or innovative fund structures
  • Institutional-level sophistication combined with increased selectivity

Investment Strategy

Cresset SPG LLC seeks to:

  • Build portfolios highly-diversified by manager, fund, strategy, asset type, vintage year, and geography
  • Focus on high-quality managers and sustainable asset values
  • Acquire assets below Net Asset Value
  • Acquire mature assets with increased visibility on exit timing and value
  • Secondary investments will be complemented by primary funds and co-investments to enhance the returns and promote access to the highest quality managers

Benefits sought by Investment Strategy

  • Mitigation or elimination of the J-Curve
  • Rapid portfolio diversification
  • Shorter holding periods
  • Generation of relatively early and consistent cash yields across a variety of market environments
  • Enhanced visibility, facilitating risk identification and pricing
  • Mitigation of blind-pool risk


  • Scott Conners, CFA

    President, Cresset SPG, L.L.C. (Sponsor Products Group)

  • Mike Carrano

    Managing Director

  • Jason Neal

    Co-Head of Business Development & Investor Relations, Cresset Partners, L.L.C. and Cresset SPG, L.L.C. (Sponsor Products Group)

  • Bill Bertha

    Senior Associate, Cresset SPG, L.L.C. (Sponsor Products Group)



Cresset SPG, LLC (“Cresset SPG”) (Sponsored Products Group)–a Cresset Partners, L.L.C., wholly-owned subsidiary–is the investment advisor to Sponsored Products, which consists solely of the Cresset Private Markets Opportunity Fund.  The information contained in this web page is not intended to provide professional, investment, legal or tax advice and should not be relied upon in that regard. The contents of this web page are for general information only and are not provided with regard to your specific investment objectives, financial situation, tax exposure or particular needs. The contents hereof are not a recommendation of, or solicitation for, the subscription, purchase or sale of any security, nor to follow any strategy nor allocation, nor for the establishment of any separately managed account. Nothing contained herein should be used as the basis for making any specific investment, business or commercial decision. Before making any investment decision, you should seek expert, professional advice and obtain information regarding the legal, fiscal, regulatory and foreign currency requirements for any investment according to the laws of your home country, and/or place of residence. You should read carefully available offering documents before making an investment decision regarding any particular security.

There can be no assurance that any fund or account will achieve its investment objectives. Investments are subject to investment, tax, regulatory, market, macro-economic and other risks, including loss of the principal amount invested. Past performance as well as any projection or forecast used or discussed in this web page are not indicative of future or likely performance of any investment product. Statements may be forward looking and are not intended as specific investment advice or guarantees of future performance. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such statements.

The contents of this web page are subject to change and may be modified, deleted or replaced at any time in Cresset SPG’s sole discretion. In particular, Cresset SPG assumes no responsibility for, nor makes any representations, endorsements, or warranties whatsoever in relation to the timeliness, accuracy and completeness of any content contained in the web page. While care has been taken in preparing the contents of this web page, such contents are provided to you “as is” and “as available” without warranty of any kind either express or implied. In particular, no warranty regarding suitability, accuracy, or fitness for a particular purpose is given in conjunction with such contents. Cresset SPG shall not be liable for any loss, damage, costs, charges and/or expenses incurred as a result of or in connection with this web page or any reliance on the contents of this web page.

The provision of any services or products provided by Cresset SPG and/or its affiliates shall be expressly subject to the particular terms and conditions as contained in a separate written agreement between you and Cresset SPG and/or its affiliate as applicable. Cresset SPG will not provide any individualized advice or consulting unless agreed to by a separate written agreement.